The Feminine Mystique
June 12, 2015
The Feminine Mystique, 2014
In 2014, Betty Friedan’s book, The Feminine Mystique, turned fifty. This book was a controversial game changer for middle class American women of the mid-century. It’s chapters dissected their experience of the oppressive housewifery and the limits of opportunities for women outside of that, and helped to launch Feminism as a larger national discussion. These 4 posters translate the narrative arc of the book via 4 chapters, by representing the visual condition of the actual book in various physical states, and shifts between typography and the “framing” of the issue, using the typeface of the original publication.
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